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Sub Pop Records & Opinions on Beck and Fleet Foxes

Sub Pop Records

Sub Pop Records, the label that made "grunge" a household word, is turning 20. Since its inception the small Seattle outfit has exploded internationally, giving music fans a dose of the Northwest punk sound with bands like Nirvana, Soundgarden and Mudhoney. Now Sub Pop is home to indie phenoms The Shins and The Postal Service, as well as comedy duo Flight of the Conchords. Jim and Greg speak with Jonathan Poneman, who started the label in 1988 with former fanziner Bruce Pavitt. Poneman explains that there was so much great rock in that area at the time that they were compelled to document it. But their ambitions didn‘t stop there. Poneman discusses Pavitt’s assertion that the most vital culture happens outside the big media centers. This kind of big thinking paved the way for the breakout of regional music scenes and the idea that indie bands can be as big as major label ones.

To celebrate Sub Pop's anniversary Jim and Greg both pick their favorite tracks from the label. Greg starts with a song by The Afghan Whigs. He explains that the tradition of signing non-Northwest bands began with the Whigs. They started out as a faux-grunge band but became more distinctive when they brought in elements of soul. You can hear that in the track "Miles Iz Dead" off the album Congregation.

Jim also wanted to pick a song that showcased the diversity of Sub Pop. It's more than just a grunge label. Jim looks to Cardinal, a band that represents much of what's happening in the indie world today. The duo gave birth to orchestral pop, and one of its members, Eric Matthews, put out a terrific debut on Sub Pop in 1995 called It's Heavy In Here. Jim chooses to play that album's opener, "Fanfare."