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The Effigies & Opinions on Common

Finding ForeverFinding Forever available on iTunes

Common Finding Forever

Chicago rapper Common has a new album out this week called Finding Forever. This is the former Sound Opinions guest's follow-up to his critically acclaimed 2005 release Be. Jim explains that this is a big year for Common. In addition to having a successful hat company, he‘ll appear in a number of movies this year. But, it’s music that is Common's priority, and Jim hopes that hip hop fans won't dismiss this effort as another conscious record from a“backpack rapper.”Common was schooled in traditional lyric writing, and he really demonstrates the power of words in these songs. On the Buy It, Try It, Trash It scale, Jim gives Finding Forever a Buy It. Greg also thinks this is a great record, but admits that it will pales in comparison to the groundbreaking Be. But, as Greg explains, more of a good thing is still a good thing. Common and Kanye West have continued their special collaboration which results in an old-fashioned, beginning-to-end album — something that is rare in contemporary hip hop. He also gives the new Common a Buy It.

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